As a Social Media Specialist and Digital Marketer for Macta Beauty, I was responsible for managing their social media presence across Instagram and Facebook in Estonian, Latvian, and Lithuanian, as well as overseeing content for TikTok and YouTube. My role extended beyond daily content – I planned and executed influencer campaigns, coordinated collaborations with top Estonian content creators, and organized brand events to boost visibility and engagement.

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I also managed Meta ad campaigns, crafting targeted strategies that significantly increased product sales and brand reach. Additionally, I handled editorial content for Macta Beauty’s segments on popular shows like Hooaeg and Buduaar, and contributed to blog content published in various beauty and lifestyle magazines.

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Through a mix of creative direction and performance marketing, I helped position Macta Beauty as a leading voice in the Estonian beauty industry.

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